TO THE FISHERMAN

• Provides valuable information
• Books fit easily into tackle boxes allowing for easy reference anytime
• Keeps beginners from becoming discouraged
• Books are inexpensive allowing everyone to invest in the book(s) they want

TO RETAILERS

• Increases the amount of valuable information in their fishing departments
• Increases level of knowledge of clerks
• Saves time for clerks
• Provides extra sales and high profits
• Books are inexpensive providing for high turnover and high levels of sales
• Books make use of idle counter space - the books are the most profitable use of counter space

THE DEALER

• Provide value-added services for your customers
• No additional work is required - just mention and show the books to your current customers. The books will sell themselves.
• We provide national advertising to assist you in distributing the books
• Low-cost allows for high turnover and many impulse sales
• You get an extremely effective way to increase sales and profitability

For information on obtaining these books, select from the options below: