The Tackle Shop Helper book series is a series of extremely simple, well illustrated books answering the beginner questions: How, Where and When. This complete line of fishing books assist fishermen in all aspects of fishing from what fish to catch where and when to how to properly release fish.

The books are compilations of numerous interviews with clerks at tackle shops and at fishing departments of retail stores. The answers to the most frequently asked questions by customers to these clerks are contained within these books. Everything from how to rig bait to delicious recipes for the caught fish are included. The information gathered is put in an extremely simple form with lots of pictures and diagrams making the books easy to understand for beginning fisherman yet informative enough to benefit more experienced anglers.

There are currently five books in the series. Each is packed with fishing information. The titles currently available are (click on the individual titles to read the Table of Contents and the first few pages of each book):

The Tackle Shop Helper book series is like having your favorite tackle clerk right in your tackle box. Because of its popularity, ease of use and high turnover and profitability, the Tackle Shop Helper series is distributed by all major tackle wholesalers: by tackle departments, for tackle departments and at tackle departments.

Here is what tackle stores are saying about Tackle Shop Helper:

• "It's about time someone helped me!"
• "Now I can sell what I've been giving away"
• "I never thought I could sell so many books"
• "At $3.99, I can sell everyone
• "They sell better than anything that I've had on the counter"
• "I sell more Tackle Shop Helper books than all other books combined"
• "I sell hundreds of Tackle Shop Helper books, but only dozens of other books "
• "I sold 500 the first year"